Optimize your conversion rate
No engineering team required — analyze and improve from the dashboard alone. Each test stacks on the last, and you can watch your conversion rate compound with every iteration.
Lift your conversion rate
Upsell, cross-sell, abandonment prevention, coupon distribution — there are many levers to pull. With Promolayer, design, A/B test, and measure all in one place, and stack wins steadily.
Iterative testing lifts conversion
Teams that A/B test repeatedly tend to see their conversion rate climb steadily.
Start improving in minutes
Use built-in templates to publish a popup in minutes. Drag and drop your logo, swap in product details, and a CRO campaign is live.
Doesn't touch your site structure
Promolayer renders as an overlay above your existing HTML. Because no site code is changed, you can run improvement campaigns without risking layout breaks.
Clear, actionable data
Track impressions, clicks, and conversions over time, and complete A/B test analysis on a single screen. Every metric you need to make a call lives in one view.
What Promolayer can do
Offer design, triggers, segmentation, and A/B testing —
every feature that moves conversion rate, brought together in one tool.
Anyone can build —
high-converting popups
Templates designed to lift conversion are ready for beginners and pros alike.
Cross-sell, upsell, free shipping banners, coupons — every workflow finishes in a handful of clicks.
Learn more about the popup builder4 offer types
that lift conversion
When conversion plateaus, the answer is usually a stronger offer — not a site redesign.
Promolayer ships with four offer types proven in CRO practice, all built-in as standard.
Every offer is no-code and can be deployed in a few clicks from a template.
Combine them to push conversion from multiple angles at once.
Auto-generated coupons
Issue a unique coupon code per visitor and email it on the spot. Don't miss the chance to give that final nudge.
- Auto-generate unique codes
- Email template included
- Usage cap controls
Countdown timers
Visualize time-to-end-of-sale or low-stock, so visitors decide instead of postponing. Works with both fixed end times and per-session timers.
- Fixed-end or elapsed-time timer
- Choose what happens after timeout
- Add to any template
Free shipping banner
Always show how much more is needed for free shipping at the top of the screen. Derive the right threshold from your average cart value.
- Reacts to cart amount
- Different layouts for desktop and mobile
- Schedule for campaign windows
Upsell / cross-sell
Offer related products inside the cart or on the order completion screen. A reliable lever to lift both AOV and repeat purchase rate at once.
- In-cart popups
- Thank-you page recommendations
- Filter by quantity or cart amount
“Who, when, where”
optimization
Even the best offer fails if the audience or timing is wrong.
Promolayer combines exit-intent triggers with fine-grained segments to reach the right person at the right moment.
Triggers that catch the moment of exit
A precise exit-detection engine that combines multiple signals to catch the instant someone leaves. Even on mobile, swipes and back buttons are picked up.
- Exit-intent detection (upward mouse motion)
- Back-button / browser-back detection
- Scroll-percentage trigger
- Time-on-page trigger
- Inactivity trigger (detect likely exits)
- Add-to-cart and custom JS triggers
Segments that deliver only to the right people
Showing the same popup to everyone is over. Narrow the audience by traffic source, device, cart contents, and more.
- Traffic source (referrer, campaign params)
- Device (desktop / mobile / tablet)
- Browser language
- Cart value and contents
- Visit count, first-time vs returning
- Show / hide per URL or page hierarchy
Improvement and growth that never ends
No-code A/B testing
and iterative improvement
Promolayer makes the popup itself the unit of A/B testing. Test copy, design, triggers, and targeting in parallel — all without code — and complete the validation loop inside one tool.
Clear, actionable data
from every popup campaign
Promolayer extracts clear, actionable feedback from every test you run.
You don't have to dig through raw logs — the numbers you need to operate are visible from the start.
Standard reports
Impressions, clicks, submissions
View impressions, clicks, and submissions per popup over time. The three numbers you need to judge what's working and what's stalling are right at hand.
A/B test analysis
Compare impressions and conversions across parallel variants side by side. Promote the winner to live or keep it as a candidate for the next round — all on one screen.
Per-workspace analytics
Aggregate numbers per workspace, scoped by client or site. Even for agencies and multi-brand operations, you can see at a glance who's delivering results and where.
Advanced reports on the Plus plan
Impression rate report
See what share of visitors meeting your targeting actually saw the popup. Use data to judge whether triggers are too strict or too loose.
Page view report
Track impression volume relative to total site pageviews. Assess whether you're getting enough engagement moments for the traffic you have.
Account usage report
Aggregate impression and submission counts across the entire account, spanning workspaces. Useful for monitoring plan limits and informing upgrade decisions.
More Features
More from Promolayer
Enterprise-grade features, available to everyone.
Smart re-display controls
Fine-tune frequency for each campaign — "don't show again for N days after close," "never show to visitors who already converted," or set a maximum impression count over a window. Reach the right visitor at the right time without wearing out your audience.
Publishing schedules and auto-end
Schedule start and end times for any popup, with weekday and time-of-day rules. Sales windows and limited campaigns flip on and off automatically, so nothing stays live longer than it should.
Inline embeds
Use Promolayer not only as a popup but also as an inline block placed anywhere in your HTML. Great for in-article CTAs or coupon offers embedded on product pages.
Available on the Plus plan
Full custom CSS
When no-code editing isn't enough, tune the last details with your own CSS. The built-in code editor lets you match the popup precisely to your site's look and feel.
Available on Pro and above
JavaScript trigger API
Open or close popups from your own site events — cart thresholds, login state, or signals from any external tool — using the JavaScript API. Integrate Promolayer with existing systems however you like.
Team members and shared editing
Invite teammates into a workspace with Owner or Member roles for shared editing. Suited to agency-to-client workflows and internal create-then-approve flows.
Available on the Plus plan
Lead export to CSV
Download captured email addresses and other lead data as CSV in a single click. Easy to import into your existing marketing automation or CRM.
Advanced page and element targeting
Target by URL regex, presence of specific DOM elements, CSS classes, attributes, JavaScript globals, or cookies — combine complex conditions to show the right popup in the right context.
Available on Pro and above
And there's more
Display formats, triggers, integrations, analytics, and more — see every feature across plans on the pricing page.
Frequently asked questions
Have another question? Reach us via the Help center.
Promolayer is a tool for designing and running on-site campaigns — popups, floating bars, spin-to-win, and more — without writing code. It covers what you need for conversion rate optimization (CRO): abandonment prevention, email list building, coupon delivery, and seasonal campaigns.
Built by a team that has worked on CRO for over a decade, Promolayer gives you the features that matter without dragging in unnecessary complexity. Detailed targeting, A/B testing, Google Analytics integration, gamification, and mobile-first design — all in one platform.
No coding skills are required. Pick a template, edit with point-and-click, set the targeting, and publish.
Most users get the hang of the builder in minutes. Marketing teams can create scenarios and iterate on them without waiting on engineering.
Promolayer is built with performance as a priority. The delivery script is lighter than a single image and uses minimal requests.
It also loads lazily — Promolayer only starts after your site has finished rendering. That keeps Core Web Vitals and SEO metrics intact, so you can run engagement campaigns without sacrificing speed.
Yes — Promolayer has a free forever plan with no credit card required. Try the core features first, and upgrade later only if you need more.
On paid plans there is no minimum commitment or cancellation fee. Upgrade, downgrade, or cancel anytime from the dashboard.
Promolayer works with Shopify, Wix, WordPress, and other major site builders and CMS platforms. Shopify and Wix install in one click from the app store; for other sites you paste the embed tag generated in the dashboard.
Google Tag Manager is also supported, so you can install without engineering help. On a custom site without a CMS, adding the tag code to your template is all it takes.
The direct sign-up version has no limit on the number of domains you can use. Agencies and production studios running multiple client sites are welcome. To keep client data separated, you can use Workspaces to split popups, reports, and tags per site.
The Shopify and Wix app versions are limited to one domain per install due to each platform's specifications. For multi-domain workflows, use the direct version.
Promolayer is designed with privacy regulations in mind. Consent checkboxes, privacy policy links, and other compliance features for contact collection are built in.
All traffic between the dashboard and delivery servers is encrypted over HTTPS, and collected contact data is stored on access-controlled servers.
The help center has guides for setup, troubleshooting, and integrations. You can also reach the Promolayer team directly via live chat from the dashboard.
Paid plans have no minimum contract length or cancellation fee. Start on the free plan, validate the impact, and upgrade when it makes sense. Plan changes are prorated automatically, so trying things out is low-friction.
Start engaging your visitors today.
Run popups, capture emails, and lift conversions — without writing code or hiring an agency.