Lightbox popup
The most common popup format on the web. It draws attention to your message while keeping the page visible underneath, so visitors never lose their place — a flexible format that fits almost any goal.
When should you use
lightbox popups?
The right default for most cases. For lower-priority promotions, slide-in popups are a better fit; for maximum impact, use fullscreen.
Exit & cart abandonment prevention
Show a relevant offer at the right moment to visitors about to leave, and recover conversions you would have lost.
Lead capture
Collect emails, phone numbers, and other lead data efficiently with high-converting forms.
Higher conversion rate
Deliver the right coupon or incentive at the right moment to lift purchase completion.
Higher average order value
Highlight cross-sell and upsell suggestions visually to grow your average order value.
Email list building
Place sign-up forms to grow leads and your newsletter subscriber base.
Use high-converting forms to capture emails, names, phone numbers, and other contact details with minimal friction.
Coupon display
Show a coupon at exactly the right moment to visitors on the verge of cart abandonment with a lightbox popup.
Lift conversion rate and lower exit rate at the same time, minimizing the revenue you leave on the table.
CTA popups
Make a strong case for downloads, brochure requests, ebooks, samples, and other actions with a focused CTA in a lightbox.
A single button leads directly to a concrete next step — ideal for lead capture and guiding visitors to the next stage.
Frequently asked questions
Have another question? Reach us via the Help center.
Promolayer is a tool for designing and running on-site campaigns — popups, floating bars, spin-to-win, and more — without writing code. It covers what you need for conversion rate optimization (CRO): abandonment prevention, email list building, coupon delivery, and seasonal campaigns.
Built by a team that has worked on CRO for over a decade, Promolayer gives you the features that matter without dragging in unnecessary complexity. Detailed targeting, A/B testing, Google Analytics integration, gamification, and mobile-first design — all in one platform.
No coding skills are required. Pick a template, edit with point-and-click, set the targeting, and publish.
Most users get the hang of the builder in minutes. Marketing teams can create scenarios and iterate on them without waiting on engineering.
Promolayer is built with performance as a priority. The delivery script is lighter than a single image and uses minimal requests.
It also loads lazily — Promolayer only starts after your site has finished rendering. That keeps Core Web Vitals and SEO metrics intact, so you can run engagement campaigns without sacrificing speed.
Yes — Promolayer has a free forever plan with no credit card required. Try the core features first, and upgrade later only if you need more.
On paid plans there is no minimum commitment or cancellation fee. Upgrade, downgrade, or cancel anytime from the dashboard.
Promolayer works with Shopify, Wix, WordPress, and other major site builders and CMS platforms. Shopify and Wix install in one click from the app store; for other sites you paste the embed tag generated in the dashboard.
Google Tag Manager is also supported, so you can install without engineering help. On a custom site without a CMS, adding the tag code to your template is all it takes.
The direct sign-up version has no limit on the number of domains you can use. Agencies and production studios running multiple client sites are welcome. To keep client data separated, you can use Workspaces to split popups, reports, and tags per site.
The Shopify and Wix app versions are limited to one domain per install due to each platform's specifications. For multi-domain workflows, use the direct version.
Promolayer is designed with privacy regulations in mind. Consent checkboxes, privacy policy links, and other compliance features for contact collection are built in.
All traffic between the dashboard and delivery servers is encrypted over HTTPS, and collected contact data is stored on access-controlled servers.
The help center has guides for setup, troubleshooting, and integrations. You can also reach the Promolayer team directly via live chat from the dashboard.
Paid plans have no minimum contract length or cancellation fee. Start on the free plan, validate the impact, and upgrade when it makes sense. Plan changes are prorated automatically, so trying things out is low-friction.
Launch your first popup in under 10 minutes — no code.
Over 100 templates and a no-code builder get you live fast. Free forever plan, no credit card required.